Experience Lab
(UCBerkeley x Experience Institute)

The New MBA Without The Hefty Price Tag

The Experience Lab was founded by a team of talented and passionate Educators hailing from Stanford, Northwestern, and MIT. It aims to provide college graduates the opportunity to gain relevant work experience, explore a different city in another country, and discover more about themselves. After an unsuccessful attempt at generating enrollment interest with another marketing agency, Experience Lab appointed Agency J to develop and execute a quickfire strategy to drive enrollment applications in 6 weeks.

explab-thegoal-op

To introduce Experience Lab to college seniors and recent graduates and generate interest in the program.

Engaging young leaders requires a good story and it goes beyond merely showing up everywhere. We expanded on the organization's brand story and repackaged their work to make it suitable for the digital media. Then we levered on their best performing lead acquisition offerings to convert visitors into leads and created a sophisticated series of re-marketing campaigns to turn visitors and leads into customers.

Share, Not Tell

Everyone can tell when they see an ad — especially millennials and Gen Zs. Through our split test process, we uncovered that our target audience were more receptive to ads which spoke directly to them than those in a 3rd party voice.

Live The Raw Experience
Through Video

Instagram Stories are extremely popular with the younger generation. But that's not all. They're also spending a lot of time consuming content on Twitch, SnapChat, YouTube, TikTok, and many more. The reason? We believe that it's because of the authenticity in the “rawness" of those content. Nothing feels more real than having a "look-over-your shoulder" experience. So, we strove to deliver the same experience through our video advertising campaigns.

Storytelling,
Not Corporate EDMs

Marketing gurus say that the younger generation don't read emails anymore. They are wrong. Our email open rates for people age 2026 were over 40%. The young generation still read emails — just not that same kind of email newsletters we are used to. They don't want to read mass promotional emails. But they still read emails (or consume any content) that is interesting and personal.

In 6 weeks, over 100 prospective students downloaded the program brochure and our efforts contributed to more than a dozen completed applications.

Over a dozen
complete
applications

“ I was a little hesitant about working with a brand new team. But Jason's thorough communication and detail-oriented project management put me at ease. We worked closely on the creative assets and developed messages that were in line with our voice. Jason's team implemented simple, robust tools for measurement and helped us assess the impact of our ads. Working with him and his team was an absolute joy.

Victor Saad

Founder
Experience Institute

The
Goal

To introduce Experience Lab to college seniors and recent graduates and generate interest in the program.

The
Approach

Engaging young leaders requires a good story and it goes beyond merely showing up everywhere. We expanded on the organization's brand story and repackaged their work to make it suitable for the digital media. Then we levered on their best performing lead acquisition offerings to convert visitors into leads and created a sophisticated series of re-marketing campaigns to turn visitors and leads into customers.

The
Execution

Share, Not Tell

Everyone can tell when they see an ad — especially millennials and Gen Zs. Through our split test process, we uncovered that our target audience were more receptive to ads which spoke directly to them than those in a 3rd party voice.

Live The Raw Experience
Through Video

Instagram Stories are extremely popular with the younger generation. But that's not all. They're also spending a lot of time consuming content on Twitch, SnapChat, YouTube, TikTok, and many more. The reason? We believe that it's because of the authenticity in the “rawness" of those content. Nothing feels more real than having a "look-over-your shoulder" experience. So, we strove to deliver the same experience through our video advertising campaigns.

Storytelling,
Not Corporate EDMs

Marketing gurus say that the younger generation don't read emails anymore. They are wrong. Our email open rates for people age 2026 were over 40%. The young generation still read emails — just not that same kind of email newsletters we are used to. They don't want to read mass promotional emails. But they still read emails (or consume any content) that is interesting and personal.

The
Results

In 6 weeks, over 100 prospective students downloaded the program brochure and our efforts contributed to more than a dozen completed applications.

0
+

Over a dozen
complete
applications

❝ I was a little hesitant about working with a brand new team. But Jason's thorough communication and detail-oriented project management put me at ease. We worked closely on the creative assets and developed messages that were in line with our voice. Jason's team implemented simple, robust tools for measurement and helped us assess the impact of our ads. Working with him and his team was an absolute joy. ❞

Victor Saad​
Founder
Experience Institute

Agency J.

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